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  • Art Stricklin

PGA Show

Golf enthusiasts from all corners of the globe gathered at the expansive Orange County Convention Center in late January for the much-anticipated 2023 PGA Show. The event marked the traditional kick-start of the golf season for many, amidst a continued surge in interest post-COVID. Over 800 golf companies participated in this annual showcase, unveiling a plethora of innovative products set to hit shelves this spring. Seth Waugh, CEO of the PGA of America, commented on the vibrant atmosphere of the PGA Show: “The energy on the PGA Show floor was fantastic. I grew up on a trading floor [of the New York Stock Exchange] and this reminds me of the energy and enthusiasm of a busy trading day. It is reflective of the [golf] industry, basically booming. The industry played defense for a couple of years during the pandemic, but this week has underscored that golf is back and the PGA Show is back in a big way.”

Technology was a standout trend at the 2023 PGA Show, as golf companies embraced everyday tech to elevate their offerings and attract new players to the sport. Toptracer Technology, a Texas-based company, showcased its cutting-edge technology at the event, allowing golfers to analyze their shots on an iPad-sized screen, providing instant feedback and the ability to share results with instructors. This innovative system is set to make its debut at the upcoming Omni PGA Frisco Resort in May, offering guests a unique way to improve their skills.

Martin Wyeth, the mind behind PowerTee, also introduced his own advanced technology from the UK to the American market with a focus on enhancing the customer experience. The PowerTee platform, featuring an automatic tee-up system and shot display, aims to revolutionize the practice session by offering a seamless user experience. Additionally, EA Sports and the PGA Tour joined forces to unveil the Majors Collection, which includes an exact digital replica of Augusta National.  This innovative gaming experience, available for purchase online or in retail stores, features accurate renditions of all four major championship venues, the Ryder Cup, and 30 top global courses, promising colorful and detailed gameplay.

In the realm of innovative golf gear, Mike Forsey, CEO and co-founder of Payntr Golf, introduced a revolutionary concept by incorporating technology into golf shoes. Featuring classic spiked and spikeless designs, these shoes boast a transparent propulsion plate for enhanced lift-off, luxurious full leather uppers and soles, and a groundbreaking blister-proof guarantee. With a remarkable 580% increase in sales year-over-year, Payntr Golf has successfully navigated the supply chain challenges, ensuring more golfers have access to their performance-driven footwear.

Meanwhile, Kenneth Duncan, CEO of Renegade Golf based in Atlanta, made his inaugural appearance at the show, showcasing USGA-approved golf balls and custom golf bags. As a newcomer eager to learn from industry giants, Duncan aims to elevate his business and make golf more accessible, affordable, and appealing to a wider audience. His commitment to innovation and inclusivity reflects a desire to expand the reach of golf beyond traditional circles and introduce the sport to new enthusiasts.


At the 2023 PGA Show, attendees indulged in a variety of golf-inspired food and beverages to enhance their on-course experience. From energizing chocolate bites to CBD gummies for added intensity, and Gin Fizz concoctions endorsed by golf legend Annika Sorenstam to shake off those undesirable shots. Austin's own Old Trapper jerky garnered attention for its role as a go-to snack for golf enthusiasts. As the second-largest jerky brand globally, Old Trapper's savory offerings were a hit amongst attendees looking for a flavorful and convenient snack option.

Notably, the Oklahoma-based Folds of Honor organization made a significant impact at the event by showcasing their commitment to providing college scholarships to children of fallen military members, first responders, and other deserving individuals. Colonel Dan Rooney, the founder of Folds of Honor, expressed gratitude for the ongoing support, highlighting the organization's remarkable achievement of raising $55 million to aid those in need. Through initiatives like Patriot Golf Days held nationwide, partnerships with corporate sponsors, and the collaboration with Jack Nicklaus on the new American Dunes course in Michigan, Folds of Honor continues to make a positive difference in the lives of many.

In addition to exciting food and philanthropic elements, the presence of various golf destinations and travel companies added to the show's allure. Boasting expansive booths, Ireland and Scotland captivated attendees with their picturesque courses and rich golfing heritage. The upcoming Ryder Cup location in Rome also garnered attention, along with exciting offerings from several Caribbean destinations, enticing golf enthusiasts to plan their next golf getaway with an array of options to consider.

As Texas Golf Insider continues to cover the latest trends, developments, and stories in the golf industry, we are proud to bring you exclusive coverage and insights from events like the 2023 PGA Show. Stay connected with us for in-depth analysis, behind-the-scenes access, and engaging content that celebrates the rich tapestry of Texas golf and beyond. Check out our latest edition and be sure to contact us with any questions!


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